Spring / Summer 2010
‘‘EVERYDAY COMFORT AND GLAMOUR’ is one of the motifs of this collection, the return of a trend: dress simple without sacrificing your own personality and style. T-shirts and jeans for every occasion.
The basic garments of SS10 become unisex: men and women exchange outfits. The slim fit is reduced and more regular sizes take over both for men and women.
Therefore, models such as BOYFRIEND are offered for women and CISCO for men, a re-visiting of the original 501, personalised and enriched by dusting off the old style of laundromat techniques for real stonewashed looks. Tops and dresses from Californian markets are re-adapted in the proportions and volumes of the HTC mood without ever losing the originality of the garment. The vintage styles are always present, coming from the USA ‘re-customising’ ad hoc for those addicted to fashion! Sun, beaches, flowers, surf... the typical symbols of Hawaiian culture mixed with prints for t-shirts, sweatshirts and shirts, just like a jubilation of colours inspired by the lush vegetation of the Hawaiian Islands.
For the denim line we start with dark shades in order to arrive at lighter colours by passing through all of
the variants of blue, light blue, indigo and bleach.